Hot topics

Woman with a beauty facemask onIn this section you will find background information and articles about some of the important issues that the ASA deals with on behalf of the public and advertisers.

We all interact with advertising on a daily basis. So here we examine the advertising trends that prompt complaints, explore some of the wider societal themes surrounding advertising, explain the action that the ASA has taken and put our decisions and the Advertising Codes in context. 

Food and soft drink advertising (2011)
ASA lays some firm foundations for cosmetic ads (2011)
Dealing with complaints about homeopathy websites (2011)
Political and Election advertising (2011)
Children and advertising (2010)
Broadband: A need for speed (2010)
Alcohol (2010)
ASA digs deep and talks about charity ads (2008) 
Environnment claims on rise (2007) 
Food advertising (2007) 
Christmas advertising bah humbag or jingle all the way (2006) 
Internet and telephone packages (2006) 
Gambling consultation (2006) 

Making a complaint

Find out what types of ads we deal with and how to make a complaint.

How to complain

Adjudications

View our latest weekly ASA adjudications or search for rulings from the last five years.

Adjudications

Non-compliant online advertisers

Check the list of non-compliant online advertisers.

Non-compliant online advertisers

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Advice and guidance for Advertisers

For advice and training on the Advertising Codes please visit the CAP website. To get bespoke advice on your ad before it is published, you can visit the

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