http://www.asa.org.uk/RSS-Feeds/Latest-Adjudications-Feed.aspx Thu, 09 Feb 2012 02:34:28 GMT Wed, 08 Feb 2012 00:00:00 GMT en 2009 Sitecore CMS: http://www.sitecore.net. Sitecore RSS module: Sitecore.Modules.RSS, Version=1.3.2.27638, Culture=neutral, PublicKeyToken=null Claims on a website for a company offering money for mobile phones, mobilephoneexchange.co.uk, viewed in November 2011, on a page titled "Sell Phones" stated "Apple iPhone 3GS 16GB ... WHY CHOOSE US OVER OUR COMPETITORS? ... Our 100% Peace of Mind Guarantee We will return your phone for free if you are not 100% happy with our service". On the page entitled "Terms & Conditions", under the heading "Phone Returns and Adjusted Payments", text stated... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Mobile-Phone-Xchange-Ltd/SHP_ADJ_178430.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Mobile-Phone-Xchange-Ltd/SHP_ADJ_178430.aspx Three press ads, a radio ad and the advertiser's website, for Peter Vardy car dealerships:a. A regional press ad, for Peter Vardy Motherwell, published on 3 August 2011, covered two pages of the newspaper. The first page was headed "AVAILABLE ON ALL NEW CARS NO DEPOSIT TO PAY + 5 YRS 0% APR + CASHBACK FOR YOUR CAR" and featured three cars, including a Vauxhall Corsa. Text above an image of the car stated "NEW CAR CORSA 1.0S ecoFLEX 3DR". Further text stated "£0... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Peter-Vardy-Ltd/SHP_ADJ_167705.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Peter-Vardy-Ltd/SHP_ADJ_167705.aspx A sales promotion, on a daily deal website, stated "One-hour teeth whitening £49 value £250 discount 80% ... £49 for a one-hour teeth whitening treatment worth £250 at Teeth Whitening Cardiff - save 80%". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/kgb-(UK)-Ltd/SHP_ADJ_180651.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/kgb-(UK)-Ltd/SHP_ADJ_180651.aspx A direct mailing from a catalogue company, received in November 2011, was sent in a manila envelope marked with a black border. Large text on the front of the envelope stated, "FIXED PAYMENT NOTICE", smaller text below stated, "OPEN IMMEDIATELY ... IT'S GOOD NEWS", and small print in the bottom right hand corner of the envelope stated, "*Contains commercial material. See inside for details". The reverse of the envelope stated, "If you are eligible to claim a... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kingstown-Associates-Ltd/SHP_ADJ_176929.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kingstown-Associates-Ltd/SHP_ADJ_176929.aspx A direct mailing from a cash for gold company. The envelope stated "Priority Post" and stated "PGFC Ltd" and gave a return address on the back. http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Postgoldforcash-Ltd/SHP_ADJ_175815.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Postgoldforcash-Ltd/SHP_ADJ_175815.aspx A leaflet for Total Excellium fuel which was obtained from a petrol station forecourt on 4 April 2011 and the Channel Islands website for Total UK Ltd, which was visited on 5 April 2011:(a) The leaflet stated "NEW FORMULA TOTAL excellium... Reduced fuel consumption - YES, LOWER CO2 emissions - YES";(b) Text under the heading "More miles from every tank" stated "TOTAL EXCELLIUM increases fuel economy by an average of 4% - that's as much as 30 extra miles from every... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Total-UK-Ltd/SHP_ADJ_154830.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Total-UK-Ltd/SHP_ADJ_154830.aspx An ad on the back of an information booklet for football clubs & referees, supplied by Gloucestershire FA for the County Youth Cups 2011/12, showed the England footballer, Darren Bent, being tattooed. Text stated "AFTER THE 90 THERE ARE STILL 1350 MINUTES LEFT TO PLAY". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Umbro-International-Ltd/SHP_ADJ_175390.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Umbro-International-Ltd/SHP_ADJ_175390.aspx An ad for a kettle in the Robert Dyas catalogue, seen in September 2011, stated "Russell Hobbs Belmont Stainless Steel Kettle 1.7L capacity". Text stated "£39.99 £19.99 1/2 Price". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Robert-Dyas-Holdings-Ltd/SHP_ADJ_172422.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Robert-Dyas-Holdings-Ltd/SHP_ADJ_172422.aspx Claims on two companies' Facebook pages, to promote an appearance by the singer Bruno Mars on 8 November 2011:a. Shaka Zulu's Facebook page, viewed in November 2011, stated "Tickets for BRUNO MARS hosts at Shaka Zulu ... This is his last and ONLY performance in the UK before flying back to the US on Wednesday evening!".b. Sintillate's Facebook Page, viewed in November 2011,  stated "Bruno Mars hosts 'Music Box Live' at Shaka Zulu ... The world's current best selling artist will... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Shaka-Zulu/SHP_ADJ_177657.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Shaka-Zulu/SHP_ADJ_177657.aspx A page on a website for a complementary therapy, on 31 May 2011, was headlined "Howard Bult : Bristol Bowen Therapist". Information about the therapy was presented under various headings, next to pictures of clients undergoing the therapy. Text under the heading "What can it safely treat?" stated "Common problems such as back-ache and neck pain, knee problems, sports injuries, RSI, frozen shoulder, tennis elbow and respiratory ailments. Conditions such as chronic... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Howard-Bult/SHP_ADJ_160730.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Howard-Bult/SHP_ADJ_160730.aspx An online prize promotion by Bacardi Oakheart, seen on 19 October 2011, was featured as the background of the Kiss FM 'Kube' website. Text stated "Win £1000 towards an ADVENTURE for you and your mates. Enter here for your chance to win". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Bacardi_Martini-Ltd/SHP_ADJ_175086.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Bacardi_Martini-Ltd/SHP_ADJ_175086.aspx Claims on the firstresponsefertility.com website, viewed in October 2011, included text on pack shots that stated "TELLS YOU FIRST ... 6 DAYS EARLIER THAN THE DAY OF YOUR MISSED PERIOD ... First to detect the pregnancy hormone  Over 99% Accurate  when present".  Further claims included "Find out if you're pregnant 6 days before your missed period.  Over 99% accurate.** ... Find out FIRST!  Now you no longer have to wait until you miss your period!  The First Response pregnancy... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Church-and-Dwight-UK-Ltd/SHP_ADJ_175464.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Church-and-Dwight-UK-Ltd/SHP_ADJ_175464.aspx Twenty online web ads for job vacancies with Approach Direct Ltd seen on the Total Jobs website on 27 September. In each case the job salary was described as either "Up to £500/week" or "£350-£450 discussed in interview" and the vacancies were for the following roles: "Sales, Promotion, marketing", "Marketing/Customer Service Assistants", "Customer Service Administrator", 3 x "Customer Service Administrator Marketing/Sales",... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Approach-Direct-Ltd/SHP_ADJ_172775.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Approach-Direct-Ltd/SHP_ADJ_172775.aspx A national press ad for a supermarket, seen on 1 July 2011, read "Take the ASDA Price Guarantee Challenge. If your comparable grocery shopping isn't 10% cheaper, we'll give you the difference. So you really can pocket the difference at ASDA". A woman with a child was pictured holding a receipt and large text stated "We've saved over £15 against Tesco". Small print at the bottom of the page included "10% cheaper or we'll give you the difference on your comparable... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/ASDA-Stores-Ltd/SHP_ADJ_173058.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/ASDA-Stores-Ltd/SHP_ADJ_173058.aspx A TV ad, for an electronics retailer, seen on 23 October 2011 included discounted products. The first product featured was a washing machine for £229. Text next to the machine stated "SAVE £120". Smaller on-screen text stated "£229. £349. Higher price 6th - 19th Oct. Ends 26 Oct". The second item was a Kodak all in one printer for £64. On-screen text stated "£64. £129. Higher price 13th - 19th Oct". The third item was an LG 50" plasma TV for £449. On-screen... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Comet-Group-plc/SHP_ADJ_175613.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Comet-Group-plc/SHP_ADJ_175613.aspx A website, for a ferry operator, stated "Book with Euroferries.co.uk for a fast ferry to France! Euroferries is a high speed ferry operator between the ports of Ramsgate and Boulogne. With our wave piercing catamaran we provide the fastest crossing available of only 75 minutes. Travel across the channel has never been so easy; simply book online now to purchase your ticket ... Book now ... from £49 Berth to berth in just 75 minutes Ramsgate Boulogne". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Euroferries-Ltd/SHP_ADJ_180059.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Euroferries-Ltd/SHP_ADJ_180059.aspx A voice-over for a teleshopping infomercial, on High Street TV Ltd, stated "Some store-bought juices may sit on the shelf for days, packed with added sugar, preservatives and salt. Juice is usually at its best when freshly squeezed. When you make juice at home with the Power Juicer Express you know exactly what's going into your juicer and into your body". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/High-Street-TV-Ltd/SHP_ADJ_177021.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/High-Street-TV-Ltd/SHP_ADJ_177021.aspx Two ads for a proposed Energy from Waste plant in Norfolk that were seen by complainants between 28 June 2011 and 8 July 2011.a. A leaflet headed "Willows Newsletter Power & Recycling Centre The community newsletter from Cory Environmental and Wheelabrator Technologies" outlined some of the details and benefits of the proposal.A page titled "What the environmental and health assessments reveal" commented on issues raised that had been previously raised with the... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Cory-Environmental-Management-Ltd/SHP_ADJ_165362.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Cory-Environmental-Management-Ltd/SHP_ADJ_165362.aspx A TV ad, for a console game, included an animated character that had a human body and a dog's head. It stated "Are you an animal person? Well, not like me cos most people are made up entirely of person. And if you're a person person, then you'd be missing out on the duality of life. With the Sims 3 Pets you can have a pet or be a pet. You can play both ways. So, go on, experiment. Chase some tail. Play with life". The ad also included animated scenes of a man playing a guitar... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Electronic-Arts-Ltd/SHP_ADJ_175158.aspx Wed, 08 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Electronic-Arts-Ltd/SHP_ADJ_175158.aspx